About this service
Soft glam sits between natural and full glam. There's more definition than an everyday look — a smoked eye, a lifted cheek, lashes — but it stops short of a full cut crease and a strong contour.
It's the most requested style for evening events and photographs, because it reads as polished and put together in person and holds up under a camera flash without looking heavy.
What's included
- Consultation about the look, your outfit and the occasion
- Skin prep and primer suited to your skin
- Longwear base with concealing and light contour
- Defined, blended eye look with liner as you prefer
- Brows, false lashes and a lifted cheek
- Lip colour chosen with you, plus setting for longwear
What to expect at your appointment
Allow about an hour and fifteen minutes. Your artist discusses the look and the occasion, then preps your skin and builds the base.
The eye look is built and blended, lashes applied, and the cheeks and lips finished. Everything is set for longwear, and you'll see the finished result in good light before you leave.
Who it's best for
Evening events, weddings as a guest, parties, milestone birthdays and photography. It suits people who want to look noticeably done without going all the way to full glam.
Caring for it at home
Blot excess oil with paper rather than adding powder. Carry your lip colour for top-ups, and take a spare pair of lashes if you're out late.
Remove it thoroughly at night — a proper cleanser first for the eye makeup, then your usual routine.
Tips from our stylists
- Arrive with clean, moisturised, makeup-free skin
- Bring photos — 'soft glam' means slightly different things to different people
- Tell your artist your outfit colour so the lip and eye work with it
- Ask for the lip shade so you can top it up through the evening
- Mention if you don't want false lashes; they're included but optional
Common questions
- What's the difference between soft glam and full glam?
- Soft glam is defined but blended and wearable. Full glam goes further — stronger contour, sharper eye work and a more dramatic finish.
- Are false lashes included?
- Yes, and they're optional. Tell your artist if you'd rather skip them.
- How long will it last?
- It's set for longwear and holds through an evening, with a lip top-up.
- How long does it take?
- About an hour and fifteen minutes.