Blow Dry

A blow dry is the quickest way to look like you've had something done. Your hair is shampooed, conditioned and dried section by section with a brush, so the ends sit where they should and the roots have lift instead of falling flat.

It's a straightforward service with no cut and no heavy styling — just clean, smooth, properly dried hair with body, which is often all a good haircut needs to look its best.

• Shampoo and conditioning suited to your hair type
• Sectioned blow dry with a brush for smoothness and root lift
• Ends smoothed and directed
• A light finish to hold the shape

Allow about 30 minutes. Your stylist will shampoo and condition your hair at the basin, then rough-dry it before working through it in sections with a round or paddle brush.

The roots are lifted as they dry and the ends are smoothed and directed, so the finished shape holds.

Anyone who wants their hair looking polished for an event, a meeting or a night out, or who simply never gets the same result at home. It also suits anyone between colour or cut appointments who wants a quick refresh.

A blow dry lasts longest if you keep water and heavy product away from it. Sleep on a silk or satin pillowcase, use dry shampoo at the roots on day two, and loosely pin longer hair up at night to protect the shape.

Most blow dries hold for two to four days depending on your hair type.

• Book a blow dry the day before an event rather than the morning of — hair sits better on day two
• Skip conditioner-heavy products afterwards; they weigh down the lift
• Tell your stylist whether you want it sleek or with movement, they're different techniques
• A silk pillowcase genuinely extends how long it lasts